"Google's ads are unusually effective because most people don't realize they are ads. Is that evil?" - Fast Company, August, 2005.
Isn't that ironic? When the advertising agencies are busy with adapting rich media, as a customer, I sometimes find those flash ads, live chats, intrusive - even though I may admire the design or technology from a marketer's standpoint.
... Relevancy and simplicity can be just what a customer needs.
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