Yesterday, while I was wrapping up the March online banking advertising requests, in order to understand how those business requests really mean to an average Jane or Joe (or Valerie), I found it interesting how the bank can play the role of educating people on managing/growing their money. I am still a strong believer that the success of a business should not build on customers' ignorance (but of course, marketing tactics in some way are there to justify everything a business does in a positive voice.)
I found this website interesting from one of the leading online banking providers - ING: http://www.orangekids.com/. I was amazed by how ING makes the world of money fun to kids and provides the resources for parents and teachers to educate children the basics of earning, spending, savings and investing. From marketing's perspective, that's not only a huge untapped market, but can also allow a bank to create a family-friendly brand voice.
Explore this great site with scavenger hunt in Moneyland!
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