Too much variety makes us overeat. In one experiment, snackers were given bowls of M&Ms with either seven colors or 10 colors. Snackers with 10 color options ate an average of 43 more candies than those with just seven colors to choose from.
WSJ - Jan-12th, 2007
PepsiCo Inc. is launching a series of designs, to debut every three or four weeks - a marketing shift that the company hopes will grab the attention of increasingly fickle, restless and distracted young consumers.
Annual sales of Pepsi's flagship cola in the U.S. have declined 18% since 1998. Still, the average person spends 20 to 30 minutes drinking a can of soda, giving Pepsi much longer to catch a consumer's eye than a cereal-box label might have.
The can-design changes are the latest sign of how established consumer companies are wrestling to connect with the short attention spans of teens and young adults.Valerie-said: The more color-options in M&M, the more candies you eat - Now, Pepsi wants customers to drink more cola with more can designs.
The rich or the poor - what we eat, drink or wear can be the same if we skip the brand, the design and those interesting emotion factors that make people feel better, cooler or more important. Our inner self is always looking for an outlet of self-expression. We want people to know who we are, what we like and how we see ourselves in any form of media, including a can of Pepsi or the choice of your M&M color. While we were taught not to judge a person from the appearance, but aren't we meanwhile asking to be treated differently by how we look and what we eat, drink or use? No definite answer but I wonder living in a world where everyone looks the same and has only one option for each need to sustain our life - the only difference that tells us apart is the soul and the way of thinking. How much fun will we lose? Or gain?
